I keep hearing that making sales today is more difficult than in the past. The trouble is, I’ve heard the same thing for 30 years. One of the first questions I ask salespeople at the beginning of any training session is: “Would you say that selling is more challenging now than in the past?”
CHS Inc. is a Minnesota-based Fortune 100 business owned by agricultural cooperatives, farmers, ranchers, and other stockholders. Tyler Benson, CHS sales training manager, says that training in the Action Selling system has kept the company’s energy division on an even keel through some rough waters.
Companies that introduce Action Selling to their salespeople—or Action Selling CRP to their customer relationship professionals—find it remarkable that so many customer stalls and objections turn into non-problems.
Handling stalls and objections becomes a whole new ball game for salespeople and customer-relationship professionals who are introduced to Action Selling.