“The main goal of all our sales conversations with customers is to create and build loyalty,” says Ryan Tracy, corporate sales manager for Dakota Supply Group (DSG), a Fargo, North Dakota century-old company that provides products and services in the electrical, plumbing and HVAC industries.

DSG used the principles of Action Selling to build itself into one of the largest regional suppliers in the industry. Action Selling has become the operating system for developing a quality sales and service organization that customers love to work with.

“By following the Action Selling process, we know what a high-quality, loyalty-based business relationship looks like. And, we know the precise steps required to generate more loyalty in every customer interaction we have.”

Get our free White Paper that can help you prove the value of sales training once and for all. Want a “good” sales force? Fill this gap.

Duane Sparks - How Do You Know If Your Sales Force Is Good? - Action Selling In Action


Duane Sparks is founder and chairman of The Sales Board, the authoritative source of practical and leading-edge information about the art and science of selling. He has created Action Selling sales training products and learning systems that transform sales organizations. Duane is author of these best-selling books: Action Selling, Selling Your Price, Questions (the Answer to Sales), Masters of Loyalty (How to turn your sales force into a loyalty force), and Sales Strategy from the Inside Out (How complex selling really works).

Discover how the best sales training process can make spectacular improvements in sales skills. Action Selling: How to Sell Like a Professional (Even If You Think You are One).