“The main goal of all our sales conversations with customers is to create and build loyalty,” says Ryan Tracy, corporate sales manager for Dakota Supply Group (DSG), a Fargo, North Dakota century-old company that provides products and services in the electrical, plumbing and HVAC industries.

DSG used the principles of Action Selling ® to build itself into one of the largest regional suppliers in the industry. Action Selling ® has become the operating system for developing a quality sales and service organization that customers love to work with.

“By following the Action Selling ® process, we know what a high-quality, loyalty-based business relationship looks like. And, we know the precise steps required to generate more loyalty in every customer interaction we have.”

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