“We increased our sales growth six times faster following Action Selling training and grew margins at the same time,” exclaims Craig Rand, director of quality and training for Wesco Distribution, a multinational electrical distribution and services company in Pittsburg.
Since 85% to 90% of us aren’t born sales leaders, we need to be developed. That takes training, followed by reinforcement and measurement.
Only a great sales culture can generate consistently great performance. A truly great sales culture is one in which excellent performance just keeps on getting better.
In the real world, how is it, exactly, that a concentration on the 6 Critical Sales Leadership Processes contributes to your efforts to create a great sales culture? Glad you asked.