Not many companies understand process improvement better than BergenKDV. This is a Top 100 certified public accounting firm with deep expertise in efficiency.

Bergen partner Lee Roberts, who serves as director of sales, values the Action Selling process because it provides a repeatable communications methodology that every customer-facing employee can use to continually improve.

“Last week,” Roberts says, “I was on a sales call with a team member that I haven’t worked a deal with since 2016. The Action Selling process allowed each of us to know where the other was at every stage of the sales interaction, and we ran a beautiful meeting.”

“We think in terms of process now,” Roberts continues. “Action Selling Leadership is a perfect fit for anyone who wants continuous improvement”…

Duane Sparks - TQM for Sales Leadership? Yes! - Action Selling In Action


Duane Sparks is founder and chairman of The Sales Board, the authoritative source of practical and leading-edge information about the art and science of selling. He has created Action Selling sales training products and learning systems that transform sales organizations. Duane is author of these best-selling books: Action Selling, Selling Your Price, Questions (the Answer to Sales), Masters of Loyalty (How to turn your sales force into a loyalty force), and Sales Strategy from the Inside Out (How complex selling really works).

Discover how the best sales training process can make spectacular improvements in sales skills. Action Selling: How to Sell Like a Professional (Even If You Think You are One).