Sales Training Programs | Action Selling

Sales Training Program

Our workshops help your team boost performance and continually hit your goals

Sales Training Programs

Action Selling sales training programs produce real, long-term gains in sales performance; gains that can be seen in salespeople’s behavior and measured in actual dollars. Action Selling is successful when implemented into startups and Fortune 50 companies in all industries. There are two key reasons why it works so well:

  • Action Selling teaches the five critical selling skills that are proven to produce more performance gain than all others.
  • Action Selling incorporates training, reinforcement and transfer innovations that ensure these skills will be learned and consistently used on the job.

Sales Training Workshops

Increase your sales performance growth by 6X when you Certify on the skills of Action Selling in an open workshop. Action Selling is tailored for your selling situations using our unique “Open Architecture” materials as our Professional Facilitators (or yours) take you through the course. Open Workshops are held in Minneapolis, MN on at least a monthly basis.

Sales Training Workshops include: Certified Instructors, sales training videos, open-architecture workbooks, customized scenarios, group exercises and role play practice. You’ll use your company, industry, products and selling environment in every step of the training..

The Results of Action Selling Workshops

Each participant will walk away with a clear understanding of:

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Establish an Understanding of the End-to-End Process and Make More Money.


  • The Most Effective Training for both Sales Veterans and New Hires​
  • Productivity that Sets New Sales Records​
  • Long-Term Reinforcement for Sustained Learning
  • Sales Coaching Tools to Develop Sales Managers
  • Maximize Your Sales Force’s Potential
  • Effective Sales Management, CRM & Forecasting Tools
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Your Sales Team will…
  • Increase sales
  • Reduce sell-cycle time
  • Increase margins
  • Create loyal customers
  • Continually improve
And Sales Management will have tools to…
  • Manage their sales force
  • Track every milestone of your sales process
  • Identify areas for individual improvement
  • Accurately forecast sales revenue
How to Make This Happen:

* Our Benchmark Assessment measures current selling strengths, identifies areas that need improving and provides detailed reports and recommendations on how to improve in each key skill.

Our Training Takes You Further

Increase your sales performance growth by 6X when you certify on the skills of  Action Selling in an open workshop

Action Selling E²


Want to refresh, energize and expand your Action Selling skills? Here’s Action Selling E². This is the training program for Certified Action Selling salespeople and managers who want to revisit Action Selling and take their selling game to the next level.

What You'll Learn in the Action Selling E² Workshop

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Experience Hands-On,
Interactive Workshop

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Prepare For Specific
High-Priority Deals

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Review the Action
Selling Process

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Introduction of Buyer Types and
How to Sell to Them

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Deep Dive into Ask the Best
Questions Funnel

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Learn To Modify Your Questions
to Each Buyer Type

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Learn to differentiate you, your
company and your offerings

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Current High-Priority
Deal Role Play

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Coaching from Action Selling

How To Prepare For E²

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Bring proposals or other materials to be used and evaluated

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Prepare real-life scenario using customized deal-strategy materials

Read: The New Action Selling: How to Sell Like a Professional