Since 85% to 90% of us aren’t born sales leaders, we need to be developed. That takes training, followed by reinforcement and measurement.

What’s more, even the 10% who are great natural leaders need training to help them understand the best way to build a great sales culture, one in which continuous improvement is a built-in feature.

In a word, that’s all about processes. I’ll say it again: If you can’t describe what you are doing as a process, you don’t understand what you’re doing.

Action Selling ® Leadership identifies vital processes and then connects them together into a complete leadership process. It is the only system that does this…