Since 85% to 90% of us aren’t born sales leaders, we need to be developed. That takes training, followed by reinforcement and measurement.

What’s more, even the 10% who are great natural leaders need training to help them understand the best way to build a great sales culture, one in which continuous improvement is a built-in feature.

In a word, that’s all about processes. I’ll say it again: If you can’t describe what you are doing as a process, you don’t understand what you’re doing.

Action Selling Leadership identifies vital processes and then connects them together into a complete leadership process. It is the only system that does this…

Duane Sparks - The Nine Acts of Sales Leadership - Action Selling In Action


Duane Sparks is founder and chairman of The Sales Board, the authoritative source of practical and leading-edge information about the art and science of selling. He has created Action Selling sales training products and learning systems that transform sales organizations. Duane is author of these best-selling books: Action Selling, Selling Your Price, Questions (the Answer to Sales), Masters of Loyalty (How to turn your sales force into a loyalty force), and Sales Strategy from the Inside Out (How complex selling really works).

Discover how the best sales training process can make spectacular improvements in sales skills. Action Selling: How to Sell Like a Professional (Even If You Think You are One).