Only a great sales culture can generate consistently great performance. A truly great sales culture is one in which excellent performance just keeps on getting better.

Only great sales leaders can create a great sales culture. When you are able to perform the three core roles of sales leadership at a master’s level—and you never stop working the process—that is a recipe for continuous improvement. And, when you are continuously improving upon greatness, your sales culture becomes unbeatable…

Duane Sparks - The Three Core Roles of Every Sales Leader - Action Selling In Action


Duane Sparks is founder and chairman of The Sales Board, the authoritative source of practical and leading-edge information about the art and science of selling. He has created Action Selling sales training products and learning systems that transform sales organizations. Duane is author of these best-selling books: Action Selling, Selling Your Price, Questions (the Answer to Sales), Masters of Loyalty (How to turn your sales force into a loyalty force), and Sales Strategy from the Inside Out (How complex selling really works).

Discover how the best sales training process can make spectacular improvements in sales skills. Action Selling: How to Sell Like a Professional (Even If You Think You are One).