Only a great sales culture can generate consistently great performance. A truly great sales culture is one in which excellent performance just keeps on getting better.

Only great sales leaders can create a great sales culture. When you are able to perform the three core roles of sales leadership at a master’s level—and you never stop working the process—that is a recipe for continuous improvement. And, when you are continuously improving upon greatness, your sales culture becomes unbeatable…

Duane Sparks

About Duane Sparks

Duane Sparks is founder and chairman of The Sales Board, the authoritative source of practical and leading-edge information about the art and science of selling. He has created Action Selling sales training products and learning systems that transform sales organizations. Duane is author of these best-selling books: Action Selling, Selling Your Price, Questions (the Answer to Sales), Masters of Loyalty (How to turn your sales force into a loyalty force), and Sales Strategy from the Inside Out (How complex selling really works).

Discover how the best sales training process can make spectacular improvements in sales skills. Action Selling: How to Sell Like a Professional (Even If You Think You are One).