Sales Training in Action: The Rule of Three

Why would any customer buy from you instead of from one of your competitors? It can only be because you have differentiated yourself somehow. Customers must believe that you represent a better answer to their needs. That’s why it is so critical to understand...

Questions: The Rule of Three

How long should you question customers to ensure that you understand their needs before you try to present your product or service as a solution to those needs? The best answer is, as long as it takes. You can seek advice from 100 sales training courses and 1,000...