Buyer/Seller Relationship: FACT
82% of salespeople fail to follow a selling process that matches the decision-making process of the buyer . Every buyer makes a predetermined sequence of decisions as they decide who and what to buy. When salespeople have a process that matches this sequence, they treat the buyer with respect which leads to lasting relationships and repeat business.
[circle_progress fill=82 size=’medium’ color=’#2D67C5′]82%
Fail to differentiate
themselves from
competitors
The Customer’s Five Buying Decisions
All customers make Five Sequential Buying Decisions. These decisions are always made in the following order.
![customers make Five Sequential Buying Decisions](https://www.actionselling.com/wp-content/uploads/2015/12/01sales-skills-page-e1452661105954.jpg)
![Salespeople](https://www.actionselling.com/wp-content/uploads/2015/12/questionmark2-273x300.png)