Tyler Benson is the sales training manager for CHS Inc., a Minnesota-based Fortune 100 company owned by stockholders including agricultural cooperatives, farmers, ranchers, and others. CHS sells many products that are extremely hard to differentiate. One example is...
I keep hearing that making sales today is more difficult than in the past. The trouble is, I’ve heard the same thing for 30 years. One of the first questions I ask salespeople at the beginning of any training session is: “Would you say that selling is more...
CHS Inc. is a Minnesota-based Fortune 100 business owned by agricultural cooperatives, farmers, ranchers, and other stockholders. Tyler Benson, CHS sales training manager, says that training in the Action Selling system has kept the company’s energy division on...
Yes, I know that the landscape is littered with false promises and terrible advice about how sales training can help your company turn things around. Maybe you have fallen for some of those promises yourself – and been burned. Don’t despair. There really...
Companies that introduce Action Selling to their salespeople—or Action Selling CRP to their customer relationship professionals—find it remarkable that so many customer stalls and objections turn into non-problems. BerganKDV, a regional accounting and...
