Action Selling Named to Selling Power Magazine’s Top Sales Training Companies 2024 List

Action Selling®, part of the SEG family of companies, has been included on Selling Power’s Top Sales Training Companies 2024 list.  This list recognizes sales training companies with a track record of producing tangible ROI while also providing superior customer service.

Quality sales training remains paramount to B2B sales success, according to Selling Power publisher and founder Gerhard Gschwandtner. “As the economy continues to struggle with a soft landing, and AI is disrupting the sales landscape, having an effective and forward focused sales organization is critical to accelerate revenue growth,” Gschwandtner says. “Partnering with the best sales training companies will help ensure your team’s success.”

SEG acquired Action Selling and Square 2 in 2023. The three companies provide a fully aligned marketing and sales solution to help clients generate more leads, deploy sales reps quicker and implement sales training in weeks.

All companies on the Selling Power list submitted a comprehensive application that included a detailed listing of their offerings for both training and retention, innovative solutions and unique contributions to the sales training marketplace.

The main criteria used when comparing applicants and selecting the companies to include on this year’s list were:

  1. Depth and breadth of training offered
  2. Innovative offerings (specific training courses, methodology or delivery methods)
  3. Contributions to the sales training market
  4. Strength of client satisfaction and overall client feedback

To evaluate applicants for the list, the Selling Power team surveyed and considered feedback from nearly 300 clients of the applicants. Here are some comments from their clients:

  • “Amazing team! They have had such a positive impact on the teams’ results – our organization has been transformed into a sales powerhouse!”
  • “Their program is built on an ethical philosophical foundation linked to a clear understanding of human behavior.”
  • “Outstanding strategic partner – way beyond a sales training content provider but an end-to-end solution for developing and enabling commercial teams to be successful: driving business through skills development.”
  • “Top-quality trainers, very well informed about our company transformation and its challenges, good understanding of our business, great project team.”
  • “They are great to work with and extremely beneficial to our team in developing skillsets around holding difficult conversations and learning more about themselves and their clients through understanding and recognizing behavioral styles.”
  • “When we did deploy their process and training, it was flawless in execution and the sales teams were excited about the methodology and applying it to their customer accounts. We achieved compelling ROI!”

Selling Power magazine editors say CROs, sales VPs and sales enablement leaders can leverage this list to find the right sales training partner to help salespeople succeed now that remote working is prevalent.

About Action Selling

Action Selling has delivered industry-leading sales training outcomes to its clients for the past 35 years. Our approach leverages principles of adult learning and is backed by data that has been aggregated from over 500,000+ sales professionals around the world. Using a proven, commitment-based communication methodology, Action Selling helps its clients create an unbeatable selling advantage by focusing on “how” to sell, rather than “what” to sell. Action Selling has been recognized as an industry leader by Selling Power & Training Industry every year for the last 10 years. To learn more about Action Selling, visit

About Sales Empowerment Group (SEG)

SEG helps companies accelerate revenue, and our team is passionate about helping clients, partners, and stakeholders unlock their growth potential. We do that by providing marketing strategy, lead generation, sales talent, sales consulting, sales training and technology services as part of The Revenue Generation System™ that delivers repeatable, scalable and predictable revenue growth.

SEG’s Accelerated Program empowers clients to get their Revenue Generation System up and running in weeks instead of months. Through proprietary technology, methodology, frameworks and tools, SEG is uniquely positioned to help companies navigate the challenges associated with scaling revenue and growing.

To learn more about SEG, visit

About Selling Power

In addition to Selling Power, the leading digital magazine for sales managers and sales VPs since 1981, Personal Selling Power, Inc., produces the Sales Management Digest and Daily Boost of Positivity online newsletters, as well as the leading AI sales newsletter. Selling Power is a regular media sponsor of the Sales 3.0 Conference, which attracts more than 4,500 sales leaders each year.