DSG used the principles of Action Selling to build itself into one of the largest regional suppliers in the industry. Action Selling has become the operating system for developing a quality sales and service organization that customers love to work with.
“If you want to get top management’s blessing to continue training sales reps, you’d better deliver an ROI,” says Tyler Benson, sales training manager for CHS Inc., a Minnesota-based Fortune 100 agribusiness and energy company.
Tyler Benson is the sales training manager for CHS Inc., a Minnesota-based Fortune 100 company owned by stockholders including agricultural cooperatives, farmers, ranchers, and others. CHS sells many products that are extremely hard to differentiate. One example is propane.