Effective questioning is a critical sales skill for several reasons. First, our recent research shows that there is a direct correlation between the success of a sales call and the type of questions that the salesperson uses. On average, failed sales calls include 86% more close-ended questions than...

Our recent research shows that nearly 80% of salespeople do not understand what their primary purpose is. Your principle mission is to Gain Commitment. The confusion stems from the variety of tasks we as salespeople are asked to perform. The end result is that 64% of salespeople make calls where the...