Ask “The Best Questions”How many times have you given great answers to customers’ questions only to see them buy from a competitor? When the customer is asking and you’re answering, chances are you’re talking too much and listening too little. Most of us in the sales-training business harp about questioning. For me, however, the goal isn’t just to get salespeople to ask questions so that they’ll shut up for a while and let the customer talk. Salespeople who are in tune with the artful part of selling don’t just question the customer; they ask “The Best Questions.” What does that mean? Here’s one way to think of it: A lot of salespeople are savvy enough to ask what keeps the customer awake at night. But few understand that it’s equally important to ask, “What wakes you up in the morning?” What causes pain and what causes joy? Great questioners find out both. When you emerge from a sales training program that helps you build questioning skills in that light, and then you master those new sales skills, you will be able to present your company and your product as solutions that don’t just relieve pain but also bring joy. When you can do that, you have become a sales artist. That’s liberating. For information about how to improve sales skills and make sales training pay huge dividends, contact Action Selling at (800) 232-3485.
ABOUT DUANE SPARKS
Duane Sparks is founder and chairman of The Sales Board, the authoritative source of practical and leading-edge information about the art and science of selling. He has created Action Selling sales training products and learning systems that transform sales organizations. Duane is author of these best-selling books: Action Selling, Selling Your Price, Questions (the Answer to Sales), Masters of Loyalty (How to turn your sales force into a loyalty force), and Sales Strategy from the Inside Out (How complex selling really works).
Discover how the best sales training process can make spectacular improvements in sales skills. Action Selling: How to Sell Like a Professional (Even If You Think You are One).