Sales Training

A plan that is effective in helping salespeople learn high-gain skills, apply them to their selling situations and measure their effectiveness.

Train Sales Force

Salespeople learn, practice and apply the skills of The Action Selling Process during a workshop that is either conducted by a certified Action Selling trainer or by your own trainer (Train the Trainer).

Our Training System provides a complete 120-minute video training system. Two moderators and eight role play actors teach and demonstrate how to apply the skills to the participant’s selling situations. Each of the nine modules of the video teaches an Act of Action Selling:


Role plays demonstrate how NOT to complete each skill


Moderators explain the BEST approach


Role plays demonstrate the CORRECT way to sell

Award-winning instructor materials are provided to each company, trainer and manager. These materials are easy to use and make any instructor perform like a “rock star” trainer.

During the Action Selling workshop each student learns and practices applying the skills through multiple role-plays and group exercises. This prepares them for the reinforcement phase and helps them transfer the newly learned selling skills into improved field success.

5 Critical Selling Skills – Selling Skills That Win Sales

You can’t teach salespeople to improve 100 different things. Action Selling focuses on the selling skills that have the most impact on performance improvement. Your sales team will experience dramatic gains in sales productivity when these skills are mastered.

Buyer/Seller Relationship

82% Fail to differentiate themselves from competitors

Sales Call Planning

99% Do not set the right objectives for sales calls

Sales Questioning Skills

86% Ask the wrong question and miss opportunities

Sales Presentation Skills

95% Talk too much and listen too little

Gaining Commitment

64% Fail to earn the right to ask for commitment

FREE Sales Coaching

Register for a FREE Sales Performance Analysis (SPA) directly from our Sales Training Consultants.