Never “Wing It”

Research shows that salespeople will never reach their performance potential without a well-defined sales-call procedure that they can follow and learn from. “Winging it” on sales calls has grim consequences – lost sales, extended sell cycles, margin erosion and no clear path to improvement. Bottom line: Your entire sales career can be mediocre if you “wing it.”

Performance improves by as much as 50% when salespeople have a consistent game plan for their sales calls.

Most salespeople make the same mistakes over and over without realizing it. Without a logical sales call plan to follow, they can’t even identify specific problems, let alone correct them. A good sales process mirrors the pattern by which customers make buying decisions.The nine acts of Action Selling break a sales call into its most important components, sequenced in the order of the five key buying decisions every customer makes. By analyzing each segment of a call and testing against the customer’s buying decisions, salespeople can quickly recognize problems and adjust their behavior accordingly.

Without a system like Action Selling, the only thing salespeople can look at is whether they won or lost the sale. If you don’t know what went wrong or why, you can’t improve your performance.

In The Field

A leading architectural services faced a common problem. They were having trouble trying to sell an intangible service that was seen more as a luxury than a necessity. The firm’s growth had stopped and they were losing business to far less capable competitors.

The Sales Board delivered a 2-day onsite Action Selling sales training workshop for their sales staff, teaching the Action Selling process and documenting the company’s Best Sales Practices. Twelve weeks of Skill Drill Modules followed, further honing the new selling skills the group had acquired.

Within only three months the CEO reported business grew by 20%. In addition, he said, “My sales team’s professionalism and sense of confidence increased as a direct result of the Action Selling program. Having a clear understanding of the selling strengths and weaknesses of each sales team member has made sales management both focused and effective for the first time.”

Contact Action Selling for sales training that’s been documented and proven to help you sell more or call us at 1-800-232-3485 to learn more about How To Plan For a Sales Call.

Duane Sparks

About Duane Sparks

Duane Sparks is founder and chairman of The Sales Board, the authoritative source of practical and leading-edge information about the art and science of selling.  He has created Action Selling sales training products and learning systems that transform sales organizations.  Duane is author of these best-selling books: Action Selling, Selling Your Price, Questions (the Answer to Sales), Masters of Loyalty (How to turn your sales force into a loyalty force), and Sales Strategy from the Inside Out (How complex selling really works).

Discover how the best sales training process can make spectacular improvements in sales skills. Action Selling: How to Sell Like a Professional (Even If You Think You are One).