What would it take for your company not only to prosper but to achieve dramatic growth, regardless of the prevailing economic climate? How could you boost revenues by, say, 50 percent?

One way might be to develop a red-hot new product—and if you have one, congratulations. But if you don’t, then you would have to get a whole lot better at selling your current products and services. Quantum leaps in growth could only come from quantum leaps in sales skills and sales effectiveness. And jumps like that could only come from better sales training programs and better sales coaching based on a dramatically superior sales system.

The Action Selling system, for instance, is responsible for numerous documented cases of quantum leaps in revenue. A fundamental reason for that is because the system produces quantum improvements in sales skills.

To put it simply, our sales training courses and sales coaching approaches work better than others because we teach sales skills that can be taught and that really make a difference. The same cannot be said of most other sales training programs.

Five critical sales skills

Research demonstrates that there are Five Critical Selling Skills. Thousands of assessments of salespeople in hundreds of companies prove that certification in Action Selling improves performance dramatically in all five of those critical skills. The improvement is significant regardless of how experienced and successful the salespeople were to begin with.

Here are the Five Critical Sales Skills that our sales training programs isolate and teach:

  • Managing the buyer/seller relationship
  • Sales call planning
  • Questioning skills
  • Presentation skills
  • Gaining commitment

What do I mean when I say that the right sales training courses and sales coaching efforts can produce quantum improvements in those skills? Well, to begin with, what about doubling effectivenessin the skill of gaining commitment from customers – the basic reason why salespeople add value in the first place?

If you can double your sales force’s ability to gain commitment from customers, it isn’t hard to see how a dramatic boost in revenue might ensue. What other investment in your business could achieve gains like that?

For information about how to improve sales skills and make sales training pay huge dividends, contact Action Selling at (800) 232-3485.

Duane Sparks

About Duane Sparks

Duane Sparks is founder and chairman of The Sales Board, the authoritative source of practical and leading-edge information about the art and science of selling. He has created Action Selling sales training products and learning systems that transform sales organizations. Duane is author of these best-selling books: Action Selling, Selling Your Price, Questions (the Answer to Sales), Masters of Loyalty (How to turn your sales force into a loyalty force), and Sales Strategy from the Inside Out (How complex selling really works).

Discover how the best sales training process can make spectacular improvements in sales skills. Action Selling: How to Sell Like a Professional (Even If You Think You are One).