If you have practiced the Action Selling system, then you have experienced the joy and satisfaction of making sales calls like a genuine professional. And if you manage salespeople who have learned Action Selling, then you know what a huge advantage it is to be able to coach and guide them in a common language designed precisely to describe the sales process.

But what happens to that precise communication when the sales force must coordinate with other units in your organization? If your company is like most, the answer isn’t always pretty.

How much more effective and successful could your company be if everyone—technicians, customer service people, and all levels of management—spoke the same language? Companies that have extended Action Selling training beyond the sales force have achieved quantum leaps in performance—even in the current stagnant economy.

What happens when all employees receive Action Selling training? For one thing, people who understand that every interaction with a customer is a sales call handle those interactions differently. And when they know how professional selling actually works, their dealings with customers aren’t just different, they are far more successful…

Duane Sparks

About Duane Sparks

Duane Sparks is founder and chairman of The Sales Board, the authoritative source of practical and leading-edge information about the art and science of selling.  He has created Action Selling sales training products and learning systems that transform sales organizations.  Duane is author of these best-selling books: Action Selling, Selling Your Price, Questions (the Answer to Sales), Masters of Loyalty (How to turn your sales force into a loyalty force), and Sales Strategy from the Inside Out (How complex selling really works).

Discover how the best sales training process can make spectacular improvements in sales skills. Action Selling: How to Sell Like a Professional (Even If You Think You are One).