‘If this happens, do that.’ But what if ‘this’ doesn’t happen?There, in a nutshell, is the failure of the project-based approach to conducting sales training programs. A far better answer is to treat sales training as a process. How? By adopting sales training and sales coaching initiatives that are based on a logical and valid salessystem that allows you to anticipate these issues and deal with them inside the process. Action Selling is such a systematic process. Remember the old saying about giving people a fish versus teaching them how to fish? Train your sales force in a proven sales process, and you will have a permanent, repeatable solution to every selling situation. For information about how to improve sales skills and make sales training pay huge dividends, contact Action Selling at (800) 232-3485.
ABOUT DUANE SPARKS
Duane Sparks is founder and chairman of The Sales Board, the authoritative source of practical and leading-edge information about the art and science of selling. He has created Action Selling sales training products and learning systems that transform sales organizations. Duane is author of these best-selling books: Action Selling, Selling Your Price, Questions (the Answer to Sales), Masters of Loyalty (How to turn your sales force into a loyalty force), and Sales Strategy from the Inside Out (How complex selling really works).
Discover how the best sales training process can make spectacular improvements in sales skills. Action Selling: How to Sell Like a Professional (Even If You Think You are One).