A lot of companies are talking these days about “sales culture.” It’s pretty hard to develop a great sales culture without a great sales leader. That’s exactly what our best clients have. They know that leader development is an important key if a company wants to build or improve a sales culture.

Lee Roberts, a partner at Bergen KDV, is responsible for developing the sales culture at his fast-growing certified public accounting firm, recently named a Top 100 CPA Firm. He knows that a strong sales culture extends well beyond the formal sales force.

“The cost to add new customers is 7 to 10 times more than gaining revenue from current clients,” Roberts says. “Because most of our clients had only bought one service, we trained all of our teammates, not just those with formal sales responsibilities, on Action Selling Customer Relationship Professional (CRP). It was the best investment we could make. We’re doing extremely well as a company. We love Action Selling CRP.”

Now, that is great sales leadership! Roberts’ outstanding leadership is the key to Bergen’s sensational growth…

Duane Sparks - Sales Leaders: Born or Made? - Action Selling In Action


Duane Sparks is founder and chairman of The Sales Board, the authoritative source of practical and leading-edge information about the art and science of selling. He has created Action Selling sales training products and learning systems that transform sales organizations. Duane is author of these best-selling books: Action Selling, Selling Your Price, Questions (the Answer to Sales), Masters of Loyalty (How to turn your sales force into a loyalty force), and Sales Strategy from the Inside Out (How complex selling really works).

Discover how the best sales training process can make spectacular improvements in sales skills. Action Selling: How to Sell Like a Professional (Even If You Think You are One).