Don’t Just Train. Train and Certify.

This white paper is going to explain some things about the nature of learning and behavior, and why those things matter desperately to salespeople and the companies that employ them. To put the discussion in context, let’s start with a true story.

Call it X Corp. You would recognize its real name. It is a highly respected, multi-billion-dollar company with more than 1,400 business-to-business salespeople worldwide.