Regardless of how much education you’ve had, you can always learn more. When your profession is sales communications, and you want to be great at selling, then what you say—and the way you say it—are pretty important.

In today’s selling environment, however, a lot of our competitors’ salespeople are also great at making fantastic presentations. When they also have similar products and favorable prices, we’ve got our hands full just getting our share of the business.

But imagine that you had a simple toolkit that could turn the tables in your favor—a set of tools you could learn to use with such proficiency that you would dramatically improve your game. Imagine further that these tools are “tangible.” That is, you can get your hands on them and work with them. They’re not just some motley collection of tips and tricks that go along with someone’s vague idea of what you ought to do. Instead they provide a step-by-step roadmap that is easy for you and everyone on your team to see and follow. Would that have an impact on your selling potential?

How Action Selling Boosts Your Potential

More than 20 years ago, we produced a toolkit. It was a small plastic box that contained certain Action Selling tools for planning, conducting, and following up on sales calls. Salespeople and sales managers loved it because it was such a handy and portable mechanism for reinforcing newly learned skills and embedding in the field some of the key principles of the Action Selling system.

Since then, we have replaced the plastic Action Selling toolkit with electronic methods that accomplish the same thing.

Yesterday I was talking with one of our newest clients. He used the term “toolkit” when he described how his team was using the concepts of Action Selling to plan and orchestrate sales calls. I immediately recalled that old toolkit that we used to provide. And, I was reminded that even though the plastic box is gone, the tools aren’t…

Duane Sparks

About Duane Sparks

Duane Sparks is founder and chairman of The Sales Board, the authoritative source of practical and leading-edge information about the art and science of selling. He has created Action Selling sales training products and learning systems that transform sales organizations. Duane is author of these best-selling books: Action Selling, Selling Your Price, Questions (the Answer to Sales), Masters of Loyalty (How to turn your sales force into a loyalty force), and Sales Strategy from the Inside Out (How complex selling really works).

Discover how the best sales training process can make spectacular improvements in sales skills. Action Selling: How to Sell Like a Professional (Even If You Think You are One).