It seems as if every time I come up with a new, brainy idea, I find out that someone else already had the idea. Sometimes the originator turns out to be the leading authority on the topic.

I thought I had original thoughts about adult learning until I ran into a renowned American educator named Malcom Knowles (1913-1997). Knowles developed an entire set of concepts that describe the fundamental differences between teaching adults and teaching children. He even gave his adult-learning principles a name—andragogy—to distinguish them from the principles of pedagogy.

I think I’d have come up with a better name, but I can’t argue with Knowles’ Five Basic Assumptions about Adult Learners…

Duane Sparks - "Why Do I Need to Know This?"


Duane Sparks is founder and chairman of The Sales Board, the authoritative source of practical and leading-edge information about the art and science of selling. He has created Action Selling sales training products and learning systems that transform sales organizations. Duane is author of these best-selling books: Action Selling, Selling Your Price, Questions (the Answer to Sales), Masters of Loyalty (How to turn your sales force into a loyalty force), and Sales Strategy from the Inside Out (How complex selling really works).

Discover how the best sales training process can make spectacular improvements in sales skills. Action Selling: How to Sell Like a Professional (Even If You Think You are One).