Most likely the people who tell you about their integrity probably have a problem with it. Integrity is not something that you talk about…it is something that you demonstrate. So, I’m certainly not going to tell you how much of it I think I have. I’d like to share with you what I believe integrity is. I’ve had these four things hand written on a small piece of paper and kept on my nightstand for a long time.

  • Tell the truth
  • Keep your promises
  • Take responsibility for your mistakes
  • Be what you claim to be

What level of integrity are you willing to live with?

Not everyone that you’ll deal with has these standards for integrity. For some reason, they don’t seem to care how others will perceive them in their future. Case in point; I recently bought a used car. Not too used with only 4,000 miles. I bought it one eBay from Lev’s Auto in Brooklyn, New York. The salesman, Mark Golub told me that the car had “no scratches, dents or dings.” He sent me dozens of photos that showed a flawless vehicle.

When the car arrived, it had nearly 1,000 more miles than advertised plus scratches and dents galore. I got an estimate of $5,600 to repair the damage to the car. After numerous excuses, denials and outright lies, Mr. Golub from Lev’s agreed to pay $500 of the repair bill. I turned him down out of principal and paid for the repairs myself. Integrity should not be for sale…

Duane Sparks

About Duane Sparks

Duane Sparks is founder and chairman of The Sales Board, the authoritative source of practical and leading-edge information about the art and science of selling.  He has created Action Selling sales training products and learning systems that transform sales organizations.  Duane is author of these best-selling books: Action Selling, Selling Your Price, Questions (the Answer to Sales), Masters of Loyalty (How to turn your sales force into a loyalty force), and Sales Strategy from the Inside Out (How complex selling really works).

Discover how the best sales training process can make spectacular improvements in sales skills. Action Selling: How to Sell Like a Professional (Even If You Think You are One).