CHS Inc. is a Minnesota-based Fortune 100 business owned by agricultural cooperatives, farmers, ranchers, and other stockholders. Tyler Benson, CHS sales training manager, says that training in the Action Selling system has kept the company’s energy division on an even keel through some rough waters.

“Our energy division has been a steady performer through recent fluctuations in CHS’s business and the oil industry,” Benson says. “Based on a performance study we completed over the past 15 months, Action Selling-trained reps in the energy division sold 124% more gallons of energy products than their untrained counterparts. The energy division’s performance improvement has helped CHS dramatically…”

Duane Sparks

About Duane Sparks

Duane Sparks is founder and chairman of The Sales Board, the authoritative source of practical and leading-edge information about the art and science of selling. He has created Action Selling sales training products and learning systems that transform sales organizations. Duane is author of these best-selling books: Action Selling, Selling Your Price, Questions (the Answer to Sales), Masters of Loyalty (How to turn your sales force into a loyalty force), and Sales Strategy from the Inside Out (How complex selling really works).

Discover how the best sales training process can make spectacular improvements in sales skills. Action Selling: How to Sell Like a Professional (Even If You Think You are One).