Almost all salespeople who become certified in the Action Selling system see their performance improve, often dramatically. But for some, the performance boost is downright spectacular. They don’t just win new customers, they gain far more business from existing accounts. Their clients come to see them not only as excellent salespeople but as valuable business partners. They forge bonds that competitors can’t break, no matter what discounts or special services they offer.

These salespeople become black-belts…masters of customer loyalty. They are elite even among Action Selling-certified professionals. What makes the difference? In a word, consistency.

Masters use the system consistently, on every single call.

Some salespeople seem to recognize intuitively that Action Selling is not just an effective sales-approach but a communication system that allows them to build stronger, more productive relationships with clients. They don’t ‘work the system’ only with new prospects. They use it effectively and consistently in every call on every client, no matter how long-established the account.

This means, for example, that they never call on an established account just to “check in.” They always have a…

Duane Sparks

About Duane Sparks

Duane Sparks is founder and chairman of The Sales Board, the authoritative source of practical and leading-edge information about the art and science of selling. He has created Action Selling sales training products and learning systems that transform sales organizations. Duane is author of these best-selling books: Action Selling, Selling Your Price, Questions (the Answer to Sales), Masters of Loyalty (How to turn your sales force into a loyalty force), and Sales Strategy from the Inside Out (How complex selling really works).

Discover how the best sales training process can make spectacular improvements in sales skills. Action Selling: How to Sell Like a Professional (Even If You Think You are One).