The technology sales cycle is unique in its focus on building relationships with technical decision-makers, demonstrating ROI and navigating a longer, more complex sales process.
In order to close deals in this climate, sales professionals need to be able to keep up — intellectually and otherwise — with the people they’re selling to.
This is hard enough without the need to also figure out sales best practices on their own. Give your salespeople the time they need to successfully learn the intricate details of your offering by leaving the proven IT and tech sales training to us.
How Tech Sales Training Boosts Success
Our tech sales training is unique because your company, sales people and processes are unique. It starts with common objections, working back to the techniques, attitudes and questions your team can use to keep them from occurring in the first place.
Common Tech Sales Challenges
What does your sales team face when trying to sell your product or service?
1. Complexity of product offering
2. Rapidly changing, competitive marketplace
3. Long sales cycle that may involve multiple stakeholders
4. Technical expertise of audience vs. sales team
Effective Tech Sales Techniques
What can your sales team do to close more deals when selling your product or service?
1. Focus on the client’s pains and how your product or service addresses them
2. Build trust by being genuine and showing care
3. Differentiate your product or service from both competitors and the status quo
4. Practice active listening
SALES TRAINING REPORT SAMPLE
IMPROVEMENT IN CRITICAL SALES SKILL #2: SALES CALL PLANNING
CHOOSING THE RIGHT IT AND TECHNOLOGY SALES TRAINING PROGRAM
The right tech sales training is going to be one that understands your industry and is customized to meet your unique needs and goals. Action Selling ®’s programs offer this via:
- Program content that is tailored to your unique selling environment
- Expert instructors capable of adapting our proven techniques to your unique goals
- Delivery exactly when, where and how you want it