Selling Your Price
How to escape the race to the bargain basement
Proven Techniques To Avoid The Price Trap
Have you ever been involved in a tug-of-war with a client over price? Do you worry that your competition may underbid you and steal away your customers?
In this book, sales professionals will learn:
- How to create a value proposition that justifies a higher price in the customer’s mind
- How to build quality relationships that avoid pricing wars and shrinking margins
- Price positioning, not price negotiating
By creating a value proposition that justifies your pricing, you’ll ultimately be able to make more money for yourself and your organization.
|Dimensions||7.6 × 5.8 × 0.3 in|
|About the Author||
In his more than 30 year career, Sparks has played a key role in building every sales organization he's worked for. He developed Action Selling while owner of one of the largest computer marketers in the United States. Even in the roaring computer business of the 1980s, his company grew six times faster than the industry norm, differentiating itself not by the products offered but by how his salespeople sold them. He founded The Sales Board in 1990 to teach the skills of Action Selling to others. Sparks personally facilitated more than 300 Action Selling training sessions and continues to engage in the business and art of the strategic sales process.
Sparks is author of five sales books. Most recently, he revised and updated his first book in the Action Selling Book Series: "Action Selling: How to sell like a professional, even if you think you are one." Additionally, The Sales Board launched Action Selling 3D, which brought the Action Selling sales system to the next level, focusing on strategic planning and sales strategy in highly complex selling environments.
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