The Manufacturing Industry started with selling skills that were equal to the Universe. It appeared that Manufacturing salespeople were receiving some level of sales skills training prior to this training initiative. Final Knowledge and Application scores were on a par with the Universe.
Salespeople responded very well to the training and achieved certification levels in the critical selling skills. Their ability to apply the skills was off the charts improved from 56% to 115%. Every skill showed significant gains. This is an industry filled with salespeople eager to solve problems for customers.
Since the critical selling skills work together (each skill enhances the other), developing all of them simultaneously provides the salesperson with a systemic approach to solution selling. Continual sales performance improvement happens while long-term sales relationships are enhanced. The Manufacturing Industry is a clear example of the need to develop ALL of the 5 Critical Selling skills.
Sales Training Report Includes: Industrial Production, Labor, Tools, Equipment, Chemical & Biological Procession, Automation, etc.
Sales Training Report Sample
IMPROVEMENT IN CRITICAL SALES SKILL #2: SALES CALL PLANNING
REMARKABLE FINDINGS ABOUT SALES CALL PLANNING SKILLS IN MANUFACTURING
- Pre and Post-training results were on par with the Universe in Sales Call Planning.
- A dramatic lift in this skill occurred in the Application (115%) of Sales Call Planning.
- The improvement in the Application of Sales Call Planning skills alone created an economic justification for the entire training investment.