Salespeople responded very well to the training and achieved certification levels in the critical selling skills. Their ability to apply the skills was off the charts (55% – 181%). Their average improvement in Application of critical skills of 106% was as high as it gets in this study. Every individual skill improved at a greater rate than the Universe.
Since the critical selling skills work together (each skill enhances the other), developing all of them simultaneously provides the salesperson with a systemic approach to sales situations. Continual sales performance improvement happens while long-term sales relationships are enhanced. The Fortune 500 is a clear example of the need to develop ALL of the 5 Critical Selling skills.
SALES TRAINING REPORT SAMPLE IMPROVEMENT IN CRITICAL SALES SKILL #5: GAINING COMMITMENT