Individuals who sell in the Animal Health Industry or Veterinary Medicine Industry are typically providing products and/or services to veterinarians. Key Animal Health products deal with the prevention, diagnosis and treatment of disease, disorder and injury in non-human animals.
Animal Health appeared to have made investments in sales training prior to their investment in this training. This is demonstrated by slightly higher pre-sales Training scores than the Universe in nearly all of the 5 Critical Sales Skills. Animal Health was 3 points higher in Knowledge and 4 points higher in Application than the Universe in pre-sales training skills.
Post-sales training scores were also slightly higher than the Universe. Presentation Skills experienced the greatest gain with 100% improvement. The eye-opener for Animal Health was the realization that “pitching” products wasn’t the best way to develop long-term relationships with customers. Even though many salespeople in the Animal Health Industry struggled to change from “pitching products” to “presenting solutions,” those who made this leap outperformed those who didn’t.
The key to any training, however, is how much knowledge gain occurs and how much of it transfers into the field. Even though the Animal Health Industry underperformed the Universe, a 40% gain in Knowledge and a 71% gain in the Application of the Knowledge is truly remarkable. Training professionals earn their keep with results like this.
Sales Training Report Includes: Veterinary Medicine, Livestock, Medical Research, Disease Control, Animal Food Safety, Medical Research, etc.
ANIMAL HEALTH INDUSTRY
IMPROVEMENT IN CRITICAL SALES SKILL #4: PRESENTATION SKILLS
REMARKABLE FINDINGS ABOUT GAINING COMMITMENT IN AGRICULTURE
- Knowledge scores showed very similar gains to the Universe in the skill of Asking for Commitment.
- With 151% improvement in Application, the Agriculture Industry salespeople showed that the inability to Ask for Commitment is clearly correctable with training.
- Sales performance improvement and training ROI was dramatic in the Agriculture Industry based on the sizable improvement in Gaining Commitment skills.