The Agriculture Industry started with selling skills that were lower than the Universe. It appeared that Agriculture salespeople were receiving some level of sales skills training prior to this training initiative but not at a level with the Universe.
Salespeople responded very well to the training and achieved high certification levels in all of the critical selling skills. Their ability to apply the skills was off the charts improved from 38% to 83%. Every skill showed significant gains. This is an industry filled with salespeople eager to learn.
Since the critical selling skills work together (each skill enhances the other), developing all of them simultaneously provides the salesperson with a systemic approach to solution selling. Continual sales performance improvement happens while long-term sales relationships are enhanced. The Agriculture Industry is a clear example of the need to develop ALL of the 5 Critical Selling skills.
Sales Training Report Includes: Farming, Animals, Plants, Seeds, Bio-Fuel, Machinery, Crops, Lubricants, Farm Equipment, etc.
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Sales Training Report Sample
IMPROVEMENT IN CRITICAL SALES SKILL #5: GAINING COMMITMENT
REMARKABLE FINDINGS ABOUT GAINING COMMITMENT IN AGRICULTURE
- Knowledge scores showed very similar gains to the Universe in the skill of Asking for Commitment.
- With 151% improvement in Application, the Agriculture Industry salespeople showed that the inability to Ask for Commitment is clearly correctable with training.
- Sales performance improvement and training ROI was dramatic in the Agriculture Industry based on the sizable improvement in Gaining Commitment skills.