• Align Sales and Service with a Repeatable Communications Process.
  • Add Revenue (3X), Grow Customer Satisfaction, Generate Loyalty.
  • Revenue costs 5-7 times more from new customers.
  • 75% of customers who leave your company were satisfied.

Are Weak Sales Skills Hurting Your Company?

  • 64% of Salespeople Fail to Ask for Commitment During Sales Calls
  • Learn to Gain Agreement at Every Call Using Our Proven Sales Process
  • Action Selling can Shorten Sales Cycles by 25% and Increase Sales Growth by 6X

Sales Training Programs

Action Selling is the most effective program for the transfer of selling skills into real world application. On average, our customers improve their Sales Skill Knowledge by 43% and Sales Skill Application by 85%.

2017 Training Industry Top 20 Sales Training Company

We serve every size and type company from startups to Fortune 50.

FREE Big Data-Driven Sales Training Report for Your Industry

  • See what your peers/competitors achieve by developing Critical Sales Skills.
  • What are the 5 Critical Sales Skills that impact performance?
  • Learn how sales training is making a difference in your industry.

Customer Success

“Over the last 10 years we had significant growth of $265 Million with $100 Million organic. Action Selling has really given us a system and a process we can consistently use out in the field with our customers…”

Mark Dennis, VP Sales & Marketing – Veolia

Awarded 2017 Top Sales Training Company

  • Depth and Breadth of Training
  • Innovative Offerings
  • Contributions to the sales-training market
  • Strength of client satisfaction


Our free assessment reveals strengths & weaknesses of sales performance.

Sales Training. Sales Coaching. Selling Skills.

Action Selling Consistently Improves Sales Productivity

Since 1990, Action Selling Sales Training and Sales Certification Programs have consistently increased revenue, grown margins and improved the sales culture for thousands of businesses worldwide. Simply put – Our Sales Training Programs work. Your salespeople will become top producing sales professionals. Your sales managers and trainers will become effective sales coaches. And whether your business consists of a few reps or a large, global sales force, the impact of Action Selling will be your differentiating factor.

Measure Sales Training

If you can’t measure it, don’t do it.  The Action Selling training system includes training measurement reporting that compares before, during and after scores on all of the Critical Selling Skills.  You’ll know who’s learning it and who’s applying it.
Benchmark your sales force now

Sell Like Buyers Buy

If selling isn’t a process, it continues to be a problem.  Action Selling is the best documented sales process in the world. This makes it easy to learn and reinforce.  Based on sound logic, Action Selling helps salespeople walk the customer through their buying process.
See the Action Selling Process

Get Certified

Action Selling is a complete sales training system for learning and applying Best-in-Class selling skills. You’ll come to a workshop prepared to apply new selling skills to your environment. Use our multi-million dollar online system to reinforce and certify Action Selling Skills.
Attend a Workshop

Award Winning Online Training

Action Selling Skills eLearning is the opposite of most sales training eLearning products.  It’s fun and captivating.  While you learn how to develop your Sales Skills, our Avatar facilitator (Jessica) and Action Selling HD Video training examples will definitely hold your interest.
Improve and certify your selling skills

The New Action Selling

A Quick Read That Will Boost Your Sales -- Guaranteed! The Action Selling series of sales books will help you achieve quota, sell bigger deals, shorten selling cycles and retain your customers.

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Signup for GREAT IDEAS directly from our Sales Training Consultants!

We’ve trained more than 400,000 salespeople
in over 3,500 companies in Action Selling worldwide!

ACTION SELLING – Top 20 Sales Training Company

“Congratulations. This is a very deserving candidate! What Duane Sparks does for the world of selling is simply incredible! “

Beth Standlee, President, TrainerTainment

Sales Training Blog

Stay up-to-date on the best ideas for sales training, sales coaching and selling skills. Our sales blogs will give you great ideas for boosting your team’s sales performance.

Your Secret Sauce Starts With Planning

Webster defines a plan as a set of actions that have been thought of as a way to achieve something. That’s exactly what happens in Act 1.

It’s All in the Timing

How many human endeavors can you think of in which timing is critical? In the world of sports alone, examples are endless. Hitting a baseball. Completing a forward pass. A distance runner’s decision about when to launch the final kick.

Sales White Papers

These Sales Training and Sales Coaching articles and whitepapers will give you great ideas for developing a better sales culture and improving your team’s selling skills.

90% Of All Sales Training Fails

90% Of All Sales Force Training Fails

Download this article to read about what you can do to get your business in the top 10% that have significant long-terms gains from effective sales training. Topics discussed: Why Train Your Sales Force? Problem A: Wrong Content Problem B: Rejected By Salesperson Problem C: Ineffective Transfer The Solution

Download White Paper