Sales Training Programs

Action Selling is the most effective program for the transfer of selling skills into real world application. On average, our customers improve their Sales Skill Knowledge by 43% and Sales Skill Application by 85%.

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Are Weak Sales Skills Hurting Your Company?

  • 64% of Salespeople Fail to Ask for Commitment During Sales Calls
  • Learn to Gain Agreement at Every Call Using Our Proven Sales Process
  • Action Selling can Shorten Sales Cycles by 25% and Increase Sales Growth by 6X
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2016 Training Industry Top 20 Sales Training Company

We serve every size and type company from startups to Fortune 50.

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Customer Success

“Over the last 10 years we had significant growth of $265 Million with $100 Million organic. Action Selling has really given us a system and a process we can consistently use out in the field with our customers…”

Mark Dennis, VP Sales & Marketing – Veolia

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Awarded Top Sales Training Company

  • Depth and Breadth of Training
  • Innovative Offerings
  • Ability to Customize
  • Strength of Client Satisfaction
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Our free assessment reveals strengths & weaknesses of sales performance.

Take Our FREE Selling Skills Assessment

Sales Training. Sales Coaching. Selling Skills.

Action Selling Consistently Improves Sales Productivity

Since 1990, Action Selling Sales Training and Sales Certification Programs have consistently increased revenue, grown margins and improved the sales culture for thousands of businesses worldwide. Simply put – Our Sales Training Programs work. Your salespeople will become top producing sales professionals. Your sales managers and trainers will become effective sales coaches. And whether your business consists of a few reps or a large, global sales force, the impact of Action Selling will be your differentiating factor.

Measure Sales Training

If you can’t measure it, don’t do it.  The Action Selling training system includes training measurement reporting that compares before, during and after scores on all of the Critical Selling Skills.  You’ll know who’s learning it and who’s applying it.
Benchmark your sales force now

Sell Like Buyers Buy

If selling isn’t a process, it continues to be a problem.  Action Selling is the best documented sales process in the world. This makes it easy to learn and reinforce.  Based on sound logic, Action Selling helps salespeople walk the customer through their buying process.
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Get Certified

Action Selling is a complete sales training system for learning and applying Best-in-Class selling skills. You’ll come to a workshop prepared to apply new selling skills to your environment. Use our multi-million dollar online system to reinforce and certify Action Selling Skills.
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Award Winning Online Training

Action Selling Skills eLearning is the opposite of most sales training eLearning products.  It’s fun and captivating.  While you learn how to develop your Sales Skills, our Avatar facilitator (Jessica) and Action Selling HD Video training examples will definitely hold your interest.
Improve and certify your selling skills

The New Action Selling

A Quick Read That Will Boost Your Sales -- Guaranteed! The Action Selling series of sales books will help you achieve quota, sell bigger deals, shorten selling cycles and retain your customers.

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Signup for GREAT IDEAS directly from our Sales Training Consultants!

We’ve trained more than 400,000 salespeople
in over 3,500 companies in Action Selling worldwide!

ACTION SELLING – Top 20 Sales Training Company

“Congratulations. This is a very deserving candidate! What Duane Sparks does for the world of selling is simply incredible! “

Beth Standlee, President, TrainerTainment

Sales Training Blog

Stay up-to-date on the best ideas for sales training, sales coaching and selling skills. Our sales blogs will give you great ideas for boosting your team’s sales performance.

No Commitment Objective? Then No Sales Call

What is the single most important thing you can do before calling on a customer? The answer is to decide on an appropriate Commitment Objective for the call. Not a list of call objectives, mind you. A Commitment Objective. I believe that this concept should be...

Sales Training in Action: The Question as Art Form

Selling is both science and art, of course, but where does one end and the other begin? Here’s why the answer matters: While it is crucial to practice the science of selling, it’s only when you master the artistic, creative part that your performance takes a quantum...

Sales White Papers

These Sales Training and Sales Coaching articles and whitepapers will give you great ideas for developing a better sales culture and improving your team’s selling skills.

Big Data Reveals the Best Way to Develop Sales Talent

Can Sales Training Big Data Answer Big Questions?

If you’re looking for sales training, New Big Data reveals the right approach to designing sales training that produces maximum business results.  Are you asking any of these Big Questions?

  • What sales skills are proven to create the greatest improvement in sales performance?
  • How enormous is the sales skill deficiency that exists within my sales team?
  • How can I tell which individuals on my team lack critical sales skills?
  • Why is the ultimate solution to embed these selling skills in every customer-contact employee (not just salespeople)?