When you want your entire organization to think, talk, and behave using a uniform and effective sales process, it takes an effective training solution to get the job done. Christine Corbine, director of sales at Quiktron Inc., a supplier of cable-connectivity equipment headquartered in Albia, Iowa, wanted every customer-contact employee to use a common language when communicating with customers and with each other.

“As the sales leader, I realized we faced lots of challenges that were caused by the lack of an effective sales culture in our company,” says Corbine. “For instance, we are the experts in our field of cable-connectivity solutions for telecom and datacom. Resellers or end-users would commonly call us for our expertise and then buy from a lower-priced competitor. That’s frustrating when you don’t know how to remedy the situation…”

Duane Sparks

About Duane Sparks

Duane Sparks is founder and chairman of The Sales Board, the authoritative source of practical and leading-edge information about the art and science of selling. He has created Action Selling sales training products and learning systems that transform sales organizations. Duane is author of these best-selling books: Action Selling, Selling Your Price, Questions (the Answer to Sales), Masters of Loyalty (How to turn your sales force into a loyalty force), and Sales Strategy from the Inside Out (How complex selling really works).

Discover how the best sales training process can make spectacular improvements in sales skills. Action Selling: How to Sell Like a Professional (Even If You Think You are One).