Sales Training in Action: The Real Secret in the Secret Sauce

In my firm’s monthly eCoach newsletter, I’ve been writing about our clients’ success stories for nearly 25 years. Each story describes a sales success and highlights the aspect of the Action Selling-based sales training program that contributed to...

How to Steal a Loyal Customer

What can you do when a prospect says, “Thanks, but we have a strong relationship with another supplier and feel that we owe them our business”? I love that question because it goes straight to the heart of what a truly great sales training program needs to...