Action Selling: It’s Not Just for Salespeople Anymore!

The nine acts of the Action Selling sales training program, provide salespeople with a complete strategic and tactical guide for planning and conducting client calls. But the same system offers a clear roadmap and a set of powerful tools for any employee who comes into regular contact with customers. As a quick example, consider the Action Selling principle of “answering a question with a question.” Even veteran salespeople make the common mistake of replying too soon to customer questions that turn out to be “loaded,” instead of taking the time to probe for the real issue behind the question.

Quick and thoughtless answers kill a multitude of sales. If experienced salespeople fall into this trap, imagine how many potential sales are blown by untrained and inexperienced customer-contact people….

Duane Sparks

About Duane Sparks

Duane Sparks is founder and chairman of The Sales Board, the authoritative source of practical and leading-edge information about the art and science of selling.  He has created Action Selling sales training products and learning systems that transform sales organizations.  Duane is author of these best-selling books: Action Selling, Selling Your Price, Questions (the Answer to Sales), Masters of Loyalty (How to turn your sales force into a loyalty force), and Sales Strategy from the Inside Out (How complex selling really works).

Discover how the best sales training process can make spectacular improvements in sales skills. Action Selling: How to Sell Like a Professional (Even If You Think You are One).