HEALTHCARE INDUSTRY
IMPROVEMENT IN CRITICAL SALES SKILL #2: SALES CALL PLANNING SKILLS
SALES CALL PLANNING is primarily focused on the salesperson’s knowledge and ability to plan sales calls that include a Commitment Objective. A Commitment Objective is a goal that salespeople set for themselves to gain an agreement from the customer that moves the sales process forward. Failure to do this is the most frequent mistake made by the salesperson.
REMARKABLE FINDINGS ABOUT SALES CALL PLANNING SKILLS IN THE HEALTHCARE INDUSTRY
- A dramatic lift in this skill occurred in the Application (95%) of Sales Call Planning.
- The improvement in the Application of Sales Call Planning skills alone created an economic justification for the training.
The Healthcare Industry started with selling skills that were generally above the Universe. It appeared that Healthcare salespeople were receiving some level of sales skills training prior to this training initiative. Final Knowledge and Application scores were on a par with the Universe. Since the Healthcare Industry started with higher pre-sales training scores, their gains were somewhat less than the Universe.