FINANCIAL SERVICES INDUSTRY

IMPROVEMENT IN CRITICAL SALES SKILL #5: GAINING COMMITMENT SKILLS

GAINING COMMITMENT is the ability to complete sales calls with a commitment that moves the sales process forward. The Application data shows that prior to training, 64% of sales calls end without the salesperson asking for a commitment. Since the ability to gain commitment is key criteria for hiring salespeople, it appears that nearly two-thirds of salespeople are not doing their job. Training remedied this with a whopping 120% improvement in salespeople Asking for Commitment.

Big Data Sales Training Report Financial Knowledge Gaining Commitment

Big Data Sales Training Report Financial Application Gaining Commitment

REMARKABLE FINDINGS ABOUT GAINING SKILLS IN THE FINANCIAL SERVICES INDUSTRY

  1. The Pre-Training score of 27% in the Application of Gaining Commitment is the lowest score recorded for any industry.
  2. Sales performance improvement was dramatic in this Industry based on this skill gain alone.

Financial Services lagged the Universe in every pre-sales training category. Overall, they started 4 points behind the Universe in Knowledge and 5 points behind in Application. However, they had one of the highest percentage improvements of any industries in the study.

Duane Sparks

About Duane Sparks

Duane Sparks is founder and chairman of The Sales Board, the authoritative source of practical and leading-edge information about the art and science of selling.  He has created Action Selling sales training products and learning systems that transform sales organizations.  Duane is author of these best-selling books: Action Selling, Selling Your Price, Questions (the Answer to Sales), Masters of Loyalty (How to turn your sales force into a loyalty force), and Sales Strategy from the Inside Out (How complex selling really works).

Discover how the best sales training process can make spectacular improvements in sales skills. Action Selling: How to Sell Like a Professional (Even If You Think You are One).