- The gap between Knowledge scores and Application is certainly in the acceptable range. The majority of what was learned is being used in the field. An exception to this was in the Buyer/Seller Relationship skill where more application training is recommended.
- The improvements that were made provided a dramatic lift in Knowledge and a significant improvement in Application. This easily justified the investment of time and money to train sales forces in the Automotive Industry.
ABOUT DUANE SPARKS
Duane Sparks is founder and chairman of The Sales Board, the authoritative source of practical and leading-edge information about the art and science of selling. He has created Action Selling sales training products and learning systems that transform sales organizations. Duane is author of these best-selling books: Action Selling, Selling Your Price, Questions (the Answer to Sales), Masters of Loyalty (How to turn your sales force into a loyalty force), and Sales Strategy from the Inside Out (How complex selling really works).
Discover how the best sales training process can make spectacular improvements in sales skills. Action Selling: How to Sell Like a Professional (Even If You Think You are One).