- With the improvement in Application, the Animal Health Industry salespeople showed that the inability to Ask for Commitment is clearly correctable with training.
- Even though sales performance improvement and training ROI were dramatic in the Animal Health Industry, based on the sizable improvement in Gaining Commitment skills, it appears that the industry could benefit from a better transfer of Knowledge into Application. Practice with Gaining Commitment is recommended.
ABOUT DUANE SPARKS
Duane Sparks is founder and chairman of The Sales Board, the authoritative source of practical and leading-edge information about the art and science of selling. He has created Action Selling sales training products and learning systems that transform sales organizations. Duane is author of these best-selling books: Action Selling, Selling Your Price, Questions (the Answer to Sales), Masters of Loyalty (How to turn your sales force into a loyalty force), and Sales Strategy from the Inside Out (How complex selling really works).
Discover how the best sales training process can make spectacular improvements in sales skills. Action Selling: How to Sell Like a Professional (Even If You Think You are One).