ANIMAL HEALTH INDUSTRY
IMPROVEMENT IN CRITICAL SALES SKILL #1: BUYER/SELLER RELATIONSHIP SKILLS
BUYER/SELLER RELATIONSHIP is the salesperson’s knowledge of and ability to use a sales methodology to navigate through each of the customer’s incremental buying decisions in the proper sequence. When salespeople do this correctly, they experience an improved ability to gain commitments while building a lasting relationship with the client.
REMARKABLE FINDINGS ABOUT BUYER/SELLER RELATIONSHIP SKILLS IN THE ANIMAL HEALTH INDUSTRY
- Animal Health had 4 points more in Pre-Sales Training Knowledge in Buyer/Seller relationship skills than the Universe. Animal Health rose to 96% Knowledge with training.
- In general, Animal Health appears to have had more Sales Skills Training prior to this training. However, the significant boost in Knowledge and Application for the Animal Health Industry provided a tremendous ROI from the training.
Animal Health appeared to have made investments in sales training prior to their investment in this training. This is demonstrated by slightly higher pre-sales Training scores than the Universe in nearly all of the 5 Critical Sales Skills. Animal Health was 3 points higher in Knowledge and 4 points higher in Application than the Universe in pre-sales training skills.