AGRICULTURE INDUSTRY

IMPROVEMENT IN ALL CRITICAL SELLING SKILLS

Mastery of the sales process requires salespeople to achieve Knowledge and Application scores of 75% or greater in each of the 5 Critical Sales skills. When this is accomplished, salespeople increase their sales rate by 6X. Salespeople who were trained but did not achieve certification levels, were 50% lower in sales growth than those who became certified.

Big Data Sales Training Report Agriculture Knowledge All Skills Combined

Big Data Sales Training Report Agriculture Application All Skills Combined

REMARKABLE FINDINGS ABOUT ALL SKILLS COMBINED IN THE AGRICULTURE INDUSTRY

  1. The Agriculture Industry started behind the Universe in Pre-Training in every Critical Selling Skill. However, learning was consistently greater than the Universe.
  2. Agriculture Industry companies greatly exceeded the gain in Application compared to the Universe (119% Vs 86%). The enormous gain is due to lower pre-training scores followed by greater Post-Training scores.

Since the critical selling skills work together (each skill enhances the other), developing all of them simultaneously provides the salesperson with a systemic approach to solution selling. Continual sales performance improvement happens while long-term sales relationships are enhanced. The Agriculture Industry is a clear example of the need to develop ALL of the 5 Critical Selling skills.

Duane Sparks

About Duane Sparks

Duane Sparks is founder and chairman of The Sales Board, the authoritative source of practical and leading-edge information about the art and science of selling.  He has created Action Selling sales training products and learning systems that transform sales organizations.  Duane is author of these best-selling books: Action Selling, Selling Your Price, Questions (the Answer to Sales), Masters of Loyalty (How to turn your sales force into a loyalty force), and Sales Strategy from the Inside Out (How complex selling really works).

Discover how the best sales training process can make spectacular improvements in sales skills. Action Selling: How to Sell Like a Professional (Even If You Think You are One).