DIFFERENTIATOR # 6 – ACTION SELLING COACH – Our coaching program is not an afterthought. All of our competitors teach coaching in a separate program that follows sales training. Action Selling COACH training is embedded into the salesperson’s learning plan. Coaching skills are developed simultaneous with selling skills.
Since we began using this just-in-time method, we have found that managers not only develop better coaching skills they apply them immediately. Sales managers are given specific opportunities to use the skills during the Action Selling training.
Action Selling COACH provides micro-modules that are placed inside the learning plan for their sales team. By implementing coach training this way, managers are able to apply the skills while the salespeople are learning and applying Action Selling. Just in time.
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