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DIFFERENTIATOR # 6 – ACTION SELLING COACH – Our coaching program is not an afterthought. All of our competitors teach coaching in a separate program that follows sales training. Action Selling COACH training is embedded into the salesperson’s learning plan. Coaching skills are developed simultaneous with selling skills.

Since we began using this just-in-time method, we have found that managers not only develop better coaching skills they apply them immediately. Sales managers are given specific opportunities to use the skills during the Action Selling training.

Action Selling COACH provides micro-modules that are placed inside the learning plan for their sales team. By implementing coach training this way, managers are able to apply the skills while the salespeople are learning and applying Action Selling. Just in time.

Duane Sparks

About Duane Sparks

Duane Sparks is founder and chairman of The Sales Board, the authoritative source of practical and leading-edge information about the art and science of selling.  He has created Action Selling sales training products and learning systems that transform sales organizations.  Duane is author of these best-selling books: Action Selling, Selling Your Price, Questions (the Answer to Sales), Masters of Loyalty (How to turn your sales force into a loyalty force), and Sales Strategy from the Inside Out (How complex selling really works).

Discover how the best sales training process can make spectacular improvements in sales skills. Action Selling: How to Sell Like a Professional (Even If You Think You are One).