The Action Selling Process is a research-proven, non-manipulative procedure that helps salespeople move the sale forward - naturally, by following the decision-making process of the buyer. These decisions are made in the following order:
COMPANY: What is your company's reputation? Is your company a good match for them?
PRODUCT: Is your product the right solution for their needs?
PRICE: Is your solution competitively priced? Is it a good value?
TIME TO BUY: Is now a good time for them to move forward with the purchase?
Customers will find reasons not to buy when your presentation is out of sync with their natural buying process. Salespeople who sequence their selling to follow this decision-making process, increase their potential for success.
The Nine Acts of a Sale
Action Selling divides a sale into nine key components we call "Acts". With each Act, the salesperson uses a critical Selling Skill that enables them to move the sale forward naturally as each buying decision is being made.
Benefits of Using The Process
The 9 Acts of the sale moving in progression with the Five Buying Decisions give salespeople a road map to follow helping them:
Stay in sync with how customers make decisions
Use skills that maximize success potential
Move the sale forward
Shorten sales cycles
Protect margins
Win More Sales
Give your salespeople a tool that keeps them in sync with how customers make purchasing decisions. With this selling process, they will have greater success in building rapport, value and trust.
Want More Information?
Sign up for a Sales Performance Analysis (SPA): a thought provoking, 30 minute discussion of your own sales force's objectives and performance challenges. With this conversation, you'll get customized details of how you can dramatically improve your company's sales performance while managing your sales force with greater clarity and less hassle.
Assess Your Selling Skills
Take our Free Selling Skills Assessment and receive detailed instructions on how to improve in each of the Selling Skills that are key in moving the sale forward.
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Talk With A Trainer
For immediate answers to your questions, please call 1-800-232-3485.
Customers will find reasons not to buy when your presentation is out of sync with their natural buying process. Salespeople who sequence their selling to follow this decision-making process, increase their potential for success.