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Improve Selling Skills
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Selling Skills Assessment Reports Assessment Reports give you
details of what & how to improve in each skill.
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Selling Skills

5 Critical Selling Skills

Effective Selling Skills That Win Sales

There are Five (5) Critical Selling Skills that make the greatest impact on moving the sale forward. If your sales team master these skills within a Sales Process that matches how customers make decisions, you will see dramatic and consistent gains in sales productivity.

5 Selling Skills
  1. Managing the Buyer/Seller Relationship
  2. Sales Call Planning
  3. Sales Questioning Skills
  4. Sales Presentation Skills
  5. Gaining Commitment

    (Read a Brief Overview of Each Skill)
There are three reasons why these selling skills are the highest priority.
  1. Salespeople can be taught how and when to use each skill. (Success is not based on personality.)
  2. Skill level and learning can be measured. Our Benchmark Selling Skills Assessment can diagnose selling problems, measure skill level and give on-the-spot recommendations on how to improve in each key area.
  3. When these skills are mastered, your business will see a dramatic increase in sales productivity. (Most important) When salespeople achieve competency (Sales Certification), performance increases at 6 times the rate of others.

Measure your team's knowledge and use of the Five Critical Selling Skills. Find out what areas need improving and how to improve them.

mark Take the Selling Skills Assessment.

Find Out More:
Action Selling Sales Training focuses on the following 5 Critical Selling Skills.

1. Buyer/Seller Relationship

What are the sequential buying decisions that customers make that lead to a sale? (There are five of them.) How can we impact those buying decisions in the correct sequence? Because of the buying-decision process that exists in every major purchase, sellers must manage the sales process so it is in sync with the buyer's process. When this is done, salespeople are able to differentiate themselves from their competition and walk arm-in-arm with their customer moving towards a sale. Today, only 18% of salespeople are able to differentiate from the competition and drive greater sales and margins for their company.

2. Sales Call Planning

Results improve dramatically when salespeople stop winging it and learn to use a consistent, proven sales call planning process. Action Selling teaches this process. The most frequent mistake that salespeople make is the failure to have the right objectives for a sales call. Fixing this problem has an immediate effect on the performance of all salespeople. Effective sales call planning provides your sales force with a road map to follow helping them to consistently gain commitment and earn more of the customer's business.

3. Sales Questioning Skills

Effective selling is about asking, not telling. Knowing how to Ask the Best Sales Questions at every stage of the sales cycle is a must if your sales force is going to build stronger relationships and truly loyal customers. Only 14% of salespeople have well-developed questioning skills. Without knowing the best sales questions to ask, at the right time, the sale does not move forward and salespeople miss opportunities to deliver the highest quality service to the customer.

mark Learn How to Ask The Best Sales Questions

4. Sales Presentation Skills

Great sales are not born from great product pitches. When presentations aren't crisply focused on solutions to previously agreed upon needs, salespeople miss sales that should have been made. Action Selling shows salespeople how to present powerful Company and Product solutions that customers love. With Action Selling, your sales force will be in the league that does this with precision.

5. Gaining Commitment

No sales call is successful unless the customer commits to take some action that will move the sales process forward. It is shocking to learn that only 38% of salespeople actually ask for commitment. Even fewer are able to handle stalls or objections. With Action Selling, salespeople know how to handle every situation and are confident in asking for commitment smoothly and consistently.

Action Selling is a tool to manage your entire sales force.