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Sales Training Podcasts

Sales Training Podcasts:


How to Simplify Complex Sales

Erik Luhrs, host of the GURUS Selling System Radio Show, interviews Duane Sparks about the world of complex selling. Discover what defines a complex sale, which selling skills are the most critical, and how to effectively "matrix" your sales situations to easily navigate through a complex sales cycle.

Simplifying Complex Sales
(length: 30:00)


How to Transform a Sales Force into a Loyalty Force

Mike Capaldi, Associate Vice President for Sales Training and Leadership Development at sanofi-aventis, interviews Duane Sparks, Chairman and Founder of The Sales Board and creator and author of Action Selling, about the trends related to sales in the pharmaceutical field and how to transform a sales force into a loyalty force.

A Loyalty Force Podcast (length: 19:27)


Hitting Your 2009 Sales Goals?

Duane Sparks, author of Action Selling and chairman of The Sales Board explores how businesses using a strategic sales process experience a dramatic increase in revenues in this new StrategyDriven.com Podcast. Please take a few moments to listen by clicking on the player below.

Sparks, shares his insights and illustrative examples regarding:
  • The Five Decisions individuals go through before deciding to buy
  • What the Strategic Sales Process is & how it benefits customer/salesperson
  • Why Questions are the best selling tool - how to develop the best questions
  • Using the Strategic Sales Process as a management practice

Strategy Driven Podcast (length: 42:33)

StrategyDriven.com Podcasts focus on the tools and techniques executives and managers can use to improve their organization's alignment and accountability to ultimately achieve superior results.

See original podcast on StrategyDriven.com. (5-21-09)

Find Out More:

Want to learn more about building an effective and well documented sales process that will catapult your sales results? Whether a sales professional or a sales manager looking to reign in the team, you need to have a well-documented and easy-to-follow sales process that will ensure you win the sale every time.

There are books galore that talk about theory, the "art" or now popular, "the science" of selling, but the reality is this: unless you have a system for managing and conducting the sales process, all the tricks, techniques and selling theories won't help.

The Action Selling Book Series provides a specific, step-by-step road map that will allow you to increase sales, build stronger relationships with customers and make more money.

To explore the Action Selling Book Series further, please visit our Sales Book page.

Talk With A Trainer

For immediate answers to your questions, please call 1-800-232-3485.

Action Selling is a tool to manage your entire sales force.