Sales Books:

Action Selling

How to sell like a professional even if you think you are one

The first book to buy. Describes the Action Selling process that combines five critical sales skills with relationship skills into a practical, non-manipulative procedure that moves the sale forward. More than 100,000 sold. Newly revised and updated.

Selling Your Price

How to escape the race to the bargain basement

Looking for an escape route from the price trap? Learn ways to protect your margins and make more money for yourself and your company. It's not about getting better at closing.

Questions

The Answer to Sales

Three quarters of selling takes place when the sales person is seriously listening to a customer's wants and needs, and not when the sales person is talking. The best questions probe for needs related to your strongest features. It's a skill you can put to use immediately.

Masters of Loyalty

How to turn your sales force into a loyalty force

This book is for sales VPs or managers who want to convert their sales force to a dynamic loyalty force that makes customers highly resistant to competitor's appeals and binds them to your company in a lasting way. Learn the blueprint of how to do it.

Sales Strategy From The Inside Out

How Complex Selling Really Works

As sales people move through complex levels of those making buying decisions, it's easy to get blocked out. Learn how to turn each level of decision maker into your advocate and coach as you progress toward the final decision maker.

The Complete Action Selling Book Series

All 5 Action Selling Books

A $25 savings over purchasing all five books individually. Includes a packaged set of all 5 Action Selling Books. Each book builds on the others by telling a story focused on common problems salespeople face and how the Action Selling Process effectively addresses these problems.