"This story destroys the myth that if we just get to the ultimate decision maker, the sale is made. Sparks brings clarity to the way the buying-decision process really works."
- Robert C. Bowen, Chairman and CEO, Scientific Learning Corp.
"Sparks has done it again! Avoiding the price pitfall has never been easier. If you want to keep your margins where they belong, read this book."
- Mike DeSorbo, CarQuest
"Just-in-time reading! This book is a guide to escaping the commodity trap."
- Rick Stamm, Partner, The TEAM Approach
"You don't need to become a tougher negotiator. Learn how to position your price instead. Read this valuable book."
- Brad Jobe, Integro Learning - Australia
In his more than 30 year career, Sparks has played a key role in building every sales organization he's worked for. He developed Action Selling while owner of one of the largest computer marketers in the United States. Even in the roaring computer business of the 1980s, his company grew six times faster than the industry norm, differentiating itself not by the products offered but by how his salespeople sold them. He founded The Sales Board in 1990 to teach the skills of Action Selling to others. Sparks personally facilitated more than 300 Action Selling training sessions and continues to engage in the business and art of the strategic sales process.
Sparks is author of five sales books. Most recently, he revised and updated his first book in the Action Selling Book Series: "Action Selling: How to sell like a professional, even if you think you are one." Additionally, The Sales Board launched Action Selling 3D, which brought the Action Selling sales system to the next level, focusing on strategic planning and sales strategy in highly complex selling environments.
The Complete Action Selling 5-Book Series
The complete set of Action Selling sales books listed below are conveniently packaged as a 5-book series.
Each book builds on the others by telling stories that create a beginning-to-end process; the Action Selling Process that delves deep into the very source of all buying decisions—inside the heads of buyers and sellers. Sparks' writing style gives readers a way to learn his concepts while enjoying a story that unfolds within each book.
Based on Sparks' own sales training program that has improved performance for more than 350,000 successful salespeople, the Action Selling Series delivers easy-to-understand answers to every complex question surrounding the intricacies of winning sales strategies.
Order the entire series and save $25.
Avoiding the price pitfall has never been easier. If you want to keep your margins where they belong, read this book.
