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Sales Book


Sales Strategy From The Inside Out Sales Book

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Sales Strategy From The Inside Out

How Complex Selling Really Works

Buy The Sales Strategy From The Inside Out Book NowBuy the Sales Strategy From The Inside Out CD NowBuy the Sales Strategy From The Inside Out MP3 Audio Program Now

Learn A Selling System That Works When There Are Multiple Decision-Makers

A "complex" sale in a business-to-business environment has more steps and more players than a simple person-to-person transaction.

In this book, readers will learn:

  • How to help the buyer define and re-define what success looks like
  • How to navigate a sale through a large organization where several levels of decision-makers need to approve it
  • How to turn people who appear to be obstacles into potential allies and coaches

This book will help sales professionals easily plot a course through any type of sales deal, regardless of the complexity or number of decision makers. Readers will learn how to appeal to the motives of every buying influencer within a company.





Formats Available   Languages
Book (Soft Cover) Buy Now ($16.95)   English  
Audio CD Buy Now ($19.95)      
MP3 Audio Buy Now ($16.95)      

Customer Reviews

Three buyers, three sellers, each holding a piece of the sales process. What a great teaching concept.

Karen Borre, Org. Dev. Manager
MTS Systems Corp.
This book has been a life changer for many of our salespeople.

Alan Brown, Sales Mgr America
Sundyne Corp

A wonderful read for any salesperson who wants to be successful.

Mark Dennis, VP Sales & Marketing
Veolia Environmental Services

See All Action Selling Books



Download a Sample of the Sales Strategy From The Inside Out Sales BookView the Table of Contents for the Sales Strategy From The Inside Out BookView the Forward to the Sales Strategy From The Inside Out Sales BookView the Back Cover of the Sales Strategy From The Inside Out Book

Share Your Experience


"Sales Strategy From The Inside Out", reflects the 'inner' drama that the "Acts" inherent in the Action Selling system is structured to identify and govern."
- Rick Roque, National Management, Business Development, Point, PDS, Webcaster

"I want to work for Goteam. No, I want to make our team function like theirs does!"
- David L. Winkler ASCP, Training Coordinator, Cenex Harvest States

"Three buyers, three sellers, each holding a piece of the sales process. What a great teaching concept!"
- Karen Borre, Organizational Development Manager, MTS Systems Corp.

"This book has been a life changer for many of our salespeople."
- Alan Brown, Sales Manager, Americas, Sundyne Corp.

"A wonderful read for any salesperson who wants to be successful."
- Mark Dennis, VP Sales and Marketing, Veolia Environmental Services

Duane Sparks In his more than 30 year career, Sparks has played a key role in building every sales organization he's worked for. He developed Action Selling while owner of one of the largest computer marketers in the United States. Even in the roaring computer business of the 1980s, his company grew six times faster than the industry norm, differentiating itself not by the products offered but by how his salespeople sold them. He founded The Sales Board in 1990 to teach the skills of Action Selling to others. Sparks personally facilitated more than 300 Action Selling training sessions and continues to engage in the business and art of the strategic sales process.

Sparks is author of five sales books. Most recently, he revised and updated his first book in the Action Selling Book Series: "Action Selling: How to sell like a professional, even if you think you are one." Additionally, The Sales Board launched Action Selling 3D, which brought the Action Selling sales system to the next level, focusing on strategic planning and sales strategy in highly complex selling environments.

Buy the Entire Action Selling Sales Book SeriesThe Complete Action Selling 5-Book Series

The complete set of Action Selling sales books listed below are conveniently packaged as a 5-book series.

Each book builds on the others by telling stories that create a beginning-to-end process; the Action Selling Process that delves deep into the very source of all buying decisions—inside the heads of buyers and sellers. Sparks' writing style gives readers a way to learn his concepts while enjoying a story that unfolds within each book. 

Based on Sparks' own sales training program that has improved performance for more than 350,000 successful salespeople, the Action Selling Series delivers easy-to-understand answers to every complex question surrounding the intricacies of winning sales strategies.

Order the entire series and save $25.

Action Selling is a tool to manage your entire sales force.