Masters of Loyalty made me think deeply about why and how our 'super' sales representatives actually become super.
"In Masters of Loyalty, Duane Sparks delivers a master's-level course in sales."
- Andrew S. Field, PrintingForLess.com
"I thought I knew all about customer loyalty until I read this book!"
- Al Lautenslager, best-selling Co-Author, Guerrilla Marketing in 30 Days
"Masters of Loyalty made me think deeply about why and how our 'super' sales representatives actually become super."
- Rick Stamm, Partner, The TEAM Approach
"You don't need to become a tougher negotiator. Learn how to position your price instead. Read this valuable book."
- Jon L. Memsic. Director of National Accounts, Holophane
"Masters of Loyalty is a revelation. You want to start back on page one as soon as you turn the last page!"
- Pamela R. Smith, General Manager, Ingram Library Services
"Duane Sparks effectively demystifies 'loyal customers' and how they are created. As a bonus for leaders, he shows why achieving customer loyalty truly begins with your own people."
- Faithe Hart, Chancellor, CARQUEST University
In his more than 30 year career, Sparks has played a key role in building every sales organization he's worked for. He developed Action Selling while owner of one of the largest computer marketers in the United States. Even in the roaring computer business of the 1980s, his company grew six times faster than the industry norm, differentiating itself not by the products offered but by how his salespeople sold them. He founded The Sales Board in 1990 to teach the skills of Action Selling to others. Sparks personally facilitated more than 300 Action Selling training sessions and continues to engage in the business and art of the strategic sales process.